Fundraising with MO’

Lemonade Day logoYou Run and Children Learn to Start a Business…This year, a portion of the MO’ Cowbell race proceeds will go toward St. Charles County’s Lemonade Day.  Lemonade Day is a community-wide educational program, organized by Lindenwood University, that teaches youth the entrepreneurial skills necessary to start, own and operate their own business…a lemonade stand.  Youth discover the steps and planning necessary to start a business, but just as importantly, learn valuable life skills such as leadership, collaboration, responsibility, and teamwork.  They figure out how to set a goal, make a plan, and work their plan to achieve their dreams.  To register your child or for more information visit  St. Charles County’s Lemonade Day website.

But don’t let that stop you from allowing us to help you reach your charitable goals in addition to your fitness ones?  Races are a great way to raise funds for a cause, whether a personal charity of choice or on behalf of your organization.

Why your non-profit organization should use MO’ Cowbell…

  • Raise funds through an event your organization doesn’t have to plan.
  • Control over how you fundraise & collect the money.  These can be collected as a team or as an individual.
  • A great relationship builder.  Non-profits can host training sessions for runners to meet and encourage one another.
  • Market your organization at MO’ Cowbell.  Runners are encouraged to wear shirts that mention their cause.  Non-profit supporting spectators are encouraged to come and cheer on their runners.
  • Publicity!  Pictures from the event are great for your website / facebook page.

How to raise money with MO’ Cowbell…

  1. Set a realistic target. Ask yourself how much money you think you can realistically raise?  It could be a donation per mile or a general amount.
  2. Make a list of all of the people you know: family, friends and colleagues, no matter how close and draw up an email contact list.
  3. Write a personal fund-raising letter / email.  Use facebook and twitter to promote your cause.   In most cases, donations are tax-deductible, don’t forget to remind your donors!
  4. Ask, ask, ask!
  5. Keep everyone updated on your progress!

Remember to be persistent, proactive yet practical. Applying these steps will mean this part of the half marathon experience should be as enjoyable as the training.

If you have a group of 15 or more runners who would like to sign up for MO’ Cowbell to support your charitable group, contact us directly at and we will happily give you a discount on your runner registration fee!